Mission statement & state of the industry

In recent years, the foodservice broker industry has become either more regionalized or more specialized. BayWest Marketing has made it part of our mission to focus on a select local manufacturers who show a desire to grow their foodservice business in Northern California and have the ability to produce products that are in demand within many foodservice segements (i.e. C&U, B&I, hospitaility, healthcare, K-12, restaurant & chains). With larger brokerage firms, some smaller to medium-sized manufacturer’s can get lost in the mix & rarely see the kind of growth they deserve by using the services of a broker. At BayWest, we make each principal our priority by bringing large volume conversion opportunies (at operator or distributor), new chain contracts (RFP’s), provide a perpetual target market plan, and use our relationships at the distributor & operator to solidy manufacturer identity & brand.