Foodservice Channels and Segments

Restaurants and Chain accounts
- Seek conversion opportunities and conduct product cuttings
- Offer new menu ideas and multiple applications; conduct waitstaff training
- Solidify relationships through contracted pricing and frequent communication
- Participation in Restaurant network association and events, including food shows
In-store Deli and Bakery
- Hold meetings with chefs, buyers and category managers
- Seek conversion opportunities and conduct product cuttings
Caterers and GPO’s
- Analyze menus for opportunities and offer suggestions for time-saving, cost-saving alternatives
- Utilize experience with Bon Appetit, Guckenheimer, Sodexo, etc to get product on Managed Order Guide (MOG); Relationships with key influencer chefs to champion product
College and University
- Full comprehension of campus operations from student dining and C-store to catering and concessions; we have relationships with the Director on down
- Understanding of dietary needs and restrictions
- Schedule presentations based on academic calendar and review on regular basis
Casinos and Recreation
- Offers unlimited opportunities throughout the year within a wide range of operators
- Ability to react to seasonal and/or economic fluctuations
Healthcare and Mass Feeders
- Direct contact with key decision makers within the various segments: patient feeding, cafeteria, catering, C-store, etc
- Keen knowledge of dietician’s requirements for patient feeding
- Seek conversion opportunities and conduct product cuttings
Hospitality
- Work with local hotel chains F&B Directors and chefs, offering products and menu ideas for restaurants, catering, and kiosks
- Support national chain specs by ensuring compliance and/or local availability
K-12 schools
- Identify large bid opportunities and keep informed on all CN requirements
- Present solutions using products that save time, labor, and expenses
- Foster relationships at NorCal USDs; Participation in CSNA
Vending and Micro-Markets
- Servicing manufacturers with single-serve, grab’n’go products, without a vending broker
- Covering all of California, including all independent and corporate-run OPCO’s
- Experience with broad line, grocery and vending distribution servicing these accounts