Foodservice Channels and Segments

Restaurants and Chain accounts

  • Seek conversion opportunities and conduct product cuttings
  • Offer new menu ideas and multiple applications; conduct waitstaff training
  • Solidify relationships through contracted pricing and frequent communication
  • Participation in Restaurant network association and events, including food shows

In-store Deli and Bakery

  • Hold meetings with chefs, buyers and category managers
  • Seek conversion opportunities and conduct product cuttings

Caterers and GPO’s

  •  Analyze menus for opportunities and offer suggestions for time-saving, cost-saving alternatives
  • Utilize experience with Bon Appetit, Guckenheimer, Sodexo, etc to get product on Managed Order Guide (MOG); Relationships with key influencer chefs to champion product

College and University

  • Full comprehension of campus operations from student dining and C-store to catering and concessions; we have relationships with the Director on down
  • Understanding of dietary needs and restrictions
  • Schedule presentations based on academic calendar and review on regular basis

Casinos and Recreation

  • Offers unlimited opportunities throughout the year within a wide range of operators
  • Ability to react to seasonal and/or economic fluctuations 

Healthcare and Mass Feeders

  • Direct contact with key decision makers within the various segments: patient feeding, cafeteria, catering, C-store, etc
  • Keen knowledge of dietician’s requirements for patient feeding
  • Seek conversion opportunities and conduct product cuttings 


  • Work with local hotel chains F&B Directors and chefs, offering products and menu ideas for restaurants, catering, and kiosks
  • Support national chain specs by ensuring compliance and/or local availability

K-12 schools

  • Identify large bid opportunities and keep informed on all CN requirements
  • Present solutions using products that save time, labor, and expenses
  • Foster relationships at NorCal USDs; Participation in CSNA 

Vending and Micro-Markets

  • Servicing manufacturers with single-serve, grab’n’go products, without a vending broker
  • Covering all of California, including all independent and corporate-run OPCO’s
  •  Experience with broad line, grocery and vending distribution servicing these accounts

Maintaining a balanced portfolio of manufacturers assures we stay in front of key decision makers throughout the various operators served by broad-line distributors. We pride ourselves on having strong working relationships with key accounts throughout most major food service segments in the NorCal market. BayWest brings value, expertise, and transparency to all of our principals.