Foodservice Sales Experts

We Know NorCal Foodservice

Why BayWest?

As Northern California foodservice experts, BayWest Marketing is more than just another broker. We become your strategic partner! Our strengths lie in our deep knowledge of industry protocols, expansive network of key accounts, understanding of sales cycles and relationships built over decades of prospecting. We strive to bring value to the operators and clients we serve. Bottom line, we make calls everyday on your behalf!

With the expertise and tools needed in today’s competitive environment, we help brands newly entering the market, establish the anchors needed to succeed, or provide fresh perspective to established legacy brands. We carefully select the brands we want to work with, knowing that each one deserves our full attention. We are fully transparent with the work we do and give our clients 24/7 access to our shared CRM tools. Bottom line, we don’t hide anything!

Broker Advantage

As brokers, we believe in cross-merchandising with the lines we represent. Lines that compliment each other are beneficial to our clients, distributors, and the operators we sell. Through years of understanding the needs and nuances of our customers, we know how and when buying decisions are made. Often times, another line in our portfolio will be a conversation starter for ones that we initially intend to sell. We are continually discovering new opportunities in the market by asking questions, understanding the operators challenges and providing solutions to their needs.

NorCal Foodservice experts

We learn everyday, what new trends are emerging or what rules and regulations are forthcoming. We work with you to understand the NorCal market in all of its foodie splendor and administrative quirks. From sourcing to sustainability, the Bay Area is sometimes referred to as “food police, ground Zero”. Consumers in this market are a diverse mix of ethnicities, highly educated, and passionate about their food choices. We get it, and therefore work with manufacturers who hold similar values.


Our Founder and CEO has a passion for food! His career in foodservice sales began in 2002 at a NorCal regional brokerage house, representing such heavyweight brands such as ConAgra, General Mills, and Dean Foods, while also working with smaller, emerging brands. During this time, he experienced under-representation of some lines and realized the need for more equitable distribution of time and attention paid to all manufacturers.

It was this experience that lead him to start BayWest Marketing in 2010. Since then, the company has helped many manufacturers emerge and thrive in the NorCal market.