Food Service Broker

BayWest represents Sweet Sue’s Bakery (Brisbane, CA) www.sweetsuespastries.com which is a Bay Area manufacturer of premium quality, all butter, freezer-to-oven croissants, danishes, turnovers, & doughs.  John at BayWest has represented many pastry & dough companies throughout the years (i.e. Pillsbury, Awrey’s), but finds Sweet Sue’s products to be in a class of their own. All of Sweet Sue’s products are pre-proofed, egg-washed, & still made by hand in a facility in Northern California. For quality , convienience, & freshly baked pastries with 20 minutes, look no further than Sweet Sue’s.

John Loshuertos started in the food brokerage industry in 2002 with LAD Foodservice Sales & he quickly made an impact within the company by identifying large volume opportunities with a few local chain accounts. In his 1st year, he closed a $100k/yr oil contract & brought one principal $200k worth of new distributor business. His assignments began at the operator level, but soon expanded into managing distribution. Over his 8 year tenure at LAD, he efficiently managed 16 different distributors and had established relationships with hundreds of large leverage operator accounts. Now, he brings that experience & expertise to BayWest Marketing, where he has grown his principals foodservice business by over 25% within the 1st 2 years.

In recent years, the foodservice broker industry has become either more regionalized or more specialized. BayWest Marketing has made it part of our mission to focus on a select local manufacturers who show a desire to grow their foodservice business in Northern California and have the ability to produce products that are in demand within many foodservice segements (i.e. C&U, B&I, hospitaility, healthcare, K-12, restaurant & chains). With larger brokerage firms, some smaller to medium-sized manufacturer’s can get lost in the mix & rarely see the kind of growth they deserve by using the services of a broker. At BayWest, we make each principal our priority by bringing large volume conversion opportunies (at operator or distributor), new chain contracts (RFP’s), provide a perpetual target market plan, and use our relationships at the distributor & operator to solidy manufacturer identity & brand.