Selling Foodservice to Non-Traditional Retail Channels
Many aspiring food manufacturers with CPG products have their eyes centered on traditional retailers. From independent grocers to regional chains, mass merchandisers to club stores, there are many heavyweight accounts to pursue. But to the savvy manufacturer, the opportunities don’t end there, and more often than not, a retail broker doesn’t include these in their targets.
Non-traditional retail offers another sector for growth and diversification, which is sometimes overlooked by emerging brands. Corporate micro-markets, campus c-stores, e-commerce, vending, coffee chains, airport and hotel kiosks, and gyms are all examples of non-traditional retail. These accounts can bring incremental sales, added exposure and brand awareness to products only previously seen online or in grocery. In general, their buying patterns are simpler and decision-making less bureaucratic. In other words, a shorter sales cycle while you wait for the heavyweights deal to close.
BayWest Marketing has successfully represented over a dozen manufacturers in the non-traditional retail channel. We have devoted countless hours to building relationships by understanding their processes and needs. This has led to many successful product launches and significant increases in sales. Contact us today to find out how we can help your company enter the lucrative non-traditional retail market!